Author name: Jon @ MediaMate

Embracing the Ups, Downs, and Freedom of Independent Work Being a solopreneur, entrepreneur, or freelancer is often romanticized as the ultimate dream—working for yourself, setting your hours, and pursuing your passions. But let’s be honest: it’s far from glamorous. The reality is that independent work comes with its fair share of anxiety, uncertainty, and even […]

Redefining Work in a Changing World The nature of work is undergoing a profound transformation. The traditional social contract between employers and employees has frayed, leaving job security a distant memory for many. Benefits such as retirement and healthcare have been scaled back or eliminated, and the once-mutual loyalty between organizations and their workers has

Over the past 18 months, I’ve spent countless hours talking to small business owners—mainly local businesses—about digital marketing. These conversations have been enlightening, not just about the state of digital marketing but also about the mindset of the people who drive our local economies. One thing stood out more than anything else: apprehension. The word

A process that takes time and deep thought When it comes to running a successful business, entrepreneurs have a difficult decision to make: should they focus on a specific niche or serve a broad list of clients? While there are pros and cons to both approaches, the decision ultimately comes down to the individual entrepreneur’s

Little Things are not Small Entrepreneurship, solopreneurship, and running a micro-business is a journey that requires a lot of motivation to stay on track and overcome the obstacles that come with it. It can be difficult to stay motivated when things aren’t going our way, or when progress is slow. It’s a rollercoaster of emotions;

See what you can create together As the number of solopreneurs has grown over the past decade, it has become increasingly important for them to collaborate with other solopreneurs in order to build a strong network and accelerate their success. Collaboration is essential for any solopreneur looking to expand their reach. Collaborating with other solopreneurs

  While working a full-time job Having a side hustle—a way to make extra money on the side to supplement your full-time job—can be a great way to increase your income, build new skills and connections, and even pursue your passions. But it can also be a challenge.   Managing a side hustle while working a

Feb 2020 I was excited to start a new job with a nonprofit in San Francisco that prepares incarcerated individuals for successful reentry through business and technology training. My job was business development and project management for the 1st ever (and only) web development shop inside a US prison. I was excited for a couple